When someone says to me ‘No-one is interested in me, no-one responds to my posts’ generally this isn’t the case, the majority of the time it is because they haven’t been consistent (in fact sometimes they only post once every 2 weeks!) and with Facebook being a very busy place that odd post just isn’t going to cut it
Let’s quickly look at some stats for each platform and hopefully it will help you realise why consistency is key to being seen!
There are over 300 million photos uploaded to Facebook every day.
On average, 300 hours of video are uploaded every minute on YouTube.
On average, 95 million photos are uploaded daily on Instagram.
Twitter users are posting 140 million tweets daily which adds up to a billion tweets in a week.
Approximately 3 billion snaps are created every day.
In a day, Pinterest is visited by 2 million users who save shopping pins on their boards.
Stats from https://dustinstout.com/social-media-statistics/
EEK! So much going on, but there are lots of ways to help your posts be seen
What can you do?
It’s less likely that no-one is interested in you and more they don’t see you
Check your insights and see what previous posts had interaction and if available the stats behind your followers/likers times online, ages etc this can help you target your posts
Mix your posts up – photos, videos, polls, questions
Have a DMO and make sure you use it
Go Live – Yes it can be scary but the Facebook algorithm will reward you!
Try different things, if they don’t work, guess what you move onto the next! Trial and error is one of the best ways to learn what works for YOUR BUSINESS
If someone comments – respond to them! Again Facebook will reward you for being interactive with your customers
Schedule content – you aren’t expected to be on Social Media 24/7 so scheduling your posts will help you get that balance between being visible as your business and not burning out from constantly ‘working’ on Social
Don’t be all about the hard sell
Don’t just copy and paste – be original!
When sharing posts from Facebook Pages – check the page out first, some pages are set up specifically to get people to share things but the rest of their content is questionable and you don’t want to be associated with that!
Don’t think that posting once a week is enough – you need to be posting at least daily, if not several times a day, but as above mix it up and don’t spam for sales
I hope you’ve found this useful 🙂
You can find out more here: https://www.socialpilot.co/blog/social-media-statistics